In 2007 I called Mohan and told him that I wanted him to direct a film. We shared similar middle class values and sense of humour. I had met Mohan (Mohankrishna Indraganti) in 2002 when he had returned from York School, Canada. Two of my friends helped me through those hard times. I gained in friendship and marriage as I married the fourth partner. But there were lot of problems and I ran into debt. In 1995, I opened Eersha, Hyderabad's first retail store at Banjara hills with my friends. Thus, I started an ad agency and continued the stock-broking. The thrill and adrenaline was there in the stock market but soon I wanted to do real business. This was the first time I realised what it meant to carry the tag of IIM-A.Īfter some time I quit Ranbaxy and joined my friend in a stock-broking firm. I joined Ranbaxy Laboratories, Delhi in their product management team. I passed out in 1991 when we were hit by the Gulf war. Interacting and understanding people helped me when I entered media. I took most courses in marketing and finance.

IIM follows the case study approach which is a huge plus in terms of experiencing real life situation. However, the assignments brought people together, and a bond was struck with a cross section of people. There were people from other prestigious institutions and I experienced a culture shock.

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